‘For twelve weeks, the city is ours…..’ and on January 1st 2012, it will be theirs again.
The announcement that the 2011/12 edition of the Warehouse Project will be housed in its current Store Street location for the last time generated a mixed reaction amongst party-goers.
Since moving from its original casings of the Boddingtons Brewery in 2007, the party beneath the streets has been a huge success, with thousands of revellers filling the underground car-park to be entertained by some of the world’s biggest DJ’s and Performers.
No small part of the events popularity is down to its current location in an underground car-park below Piccadilly train station. The busy interior gives off an air of hard industry, you’re walking amongst the foundations that the city is built upon and the bare brickwork sweats with the crowds, and the subterranean nature compliments the events rebellious nature. Combined with a geographical location that means travelling guests merely have to step off a train and roll down Piccadilly approach to the entrance, has ensured a packed venue week after week.
Despite the perfect fit, continued investment and regeneration of the Piccadilly area has forced the hand of organisers. Back in 2008, there were fears that building work close to venue would bring a premature end to Manchester’s premier club night. The proposed building work stalled due to the recession and the Warehouse project enjoyed a further three fruitful years at the Store Street home. But now the proposed building work is back on track, causing the organisers to seek alternative accommodation, which despite its current success has been welcomed by some people who feel that the Warehouse Project could benefit from a fresh start.
The original founders of the Warehouse Project have been resolute in keeping the brand within Manchester, despite calls from punters to take the night on the road to other UK cities. Side projects from the promoters include several festivals and club nights around the UK and abroad, notably in Croatia, but none have carried the Warehouse Project’s name. This might be an opportunity for the original founders to re-focus on the most successful project in their stable and ensure that the future of one of Manchester’s best loved nights out continues to be something that the city can be proud of.
For listings of the 2011/2010 programme and ticket information: check the WHP website.